![]() ![]() Need an inside look at how and when to take your science to the next level for your brand? Spectrum will be hosting a panel at the upcoming MM+M Transform Conference on April 4th entitled: Under the Influence of Science: Brilliance and Backfires in Consumer Marketing, featuring a deep dive discussion into when, how and why science matters in consumer marketing-and when it doesn’t. The panel will feature Spectrum’s own Chief Strategy Officer, Michelle Strier, and EVP of Brand Strategy, Malcolm MacKenzie, as well as Patrice Sherman, omnichannel experience & content lead, Burt's Bees, and Aviva Philipp-Muller, assistant professor of marketing, Beedie School of Business at Simon Fraser University. Being a healthcare and science communicator for more than 20 years and serving as head of Spectrum Science - a GHMC Company's Consumer Science practice, I feel invigorated to see the increasing ways that science is being leveraged with physicians to ultimately reach consumer audiences. We talk video games, movies, TV, wrestling, comic books, music, anime, and all of your. Leslie Lee III and Jack Allison wade into the reactionary hellhole of modern America. I left the conference impressed and inspired that so many dermatology companies are investing in innovative, exciting science to fuel their products and pipelines. Struggle Session podcast on demand - Struggle Session is the worlds finest politics and pop culture podcast. I was so proud to see the work we did with #client Burt's Bees, bringing to life the proven power of nature in their booth and highlighting their #1 dermatologist-recommended natural skin care brand-a recognition we helped them to secure by showcasing the rigor of their science with a professional audience. I had the pleasure of attending the American Academy of Dermatology annual meeting in New Orleans this past weekend. Struggle Session is hosted by Leslie Lee III (Jacobin Magazine, Japan Times, Pro Wrestling Is Art) and Jack Allison (Jimmy Kimmel Live, JackAM) with.
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